Tips On Corporate Gifting For Executives To Promote Brand Recognition

Corporate gifting has been in trend for many years now. The gift can be branded with your company logo and name along with the URL of the website or your company address. Companies generally try to select a gift which has high chances of being used by the recipients. Because high usage ensures higher brand recall and improved brand recognition.

What makes corporate gifting so popular?

Everyone likes to receive a gift. Especially when you are dealing with a big company you expect them to invest a bit in giving away free items to the valued customers and employees. Though there is no compulsion to this, there is an unsaid expectation that your customers or employees may have towards you. That is the reason companies try to include promotional products with logo as part of their marketing strategy because it really works. In fact, the return on investment in promotional products is slightly better than many other advertisement mediums. Besides good ROI, there are other tangible as well as intangible benefits of corporate gifting.

It says you care: A relevant giveaway to your employees can instantly help you connect emotionally to them. A nicely packed and thoughtfully selected Business Attire with your company logo on it can be a very good addition to your employee’s wardrobe.

It increases team bonding: Imagine you take your team for outbound training and activity. It is a good idea to gift them company-branded tees which they all can wear during the outing. This will make them your brand ambassadors and will instil a sense of bonding between all the employees.

It increases loyalty towards the company: Giving free items of use to customers too can be very beneficial to the company. Sub-consciously the customer is grateful to receive the useful gift from you. He time and again reads your logo and brand name on the gift while using it. This works on increasing his loyalty towards your brand.

Tips for selecting the right corporate gift

Now that we know how useful it is to include corporate promotional gift items in your marketing strategies let us look at a few tips to follow while selecting the right gift.

Select products that go with your work culture

Every company has a work culture. Some organisations like their employees to dress casually, some prefer formal Business Attire while some prefer a mix of both by keeping a Friday for casual dressing while other days for formal dressing. Let your gift speak of your culture. A Self-Fabric Collared Women’s Shirt embroidered with your logo could be a good choice as a giveaway if you believe in gender parity and dignity at work.

Know what your customers like

While you may have your biases and choices for a particular gift, remember to research what your customers or recipients like. Is your target audience young and tech-savvy? Then you can plan to give some IT Products as promotional gifts. A Bluetooth speaker, drones, earphones etc are a good choice of products that can be customised with your company name and logo.

Present the gift well

The packaging is as important as the product. That is why gift wrap your promotional product well. If you are an environmentally conscious company, then there are many eco-friendly gift wraps available in the market. Jute, paper or cloth take your pick but make sure it looks great and attractive.

Customise and be considerate food allergies apparel size

Be sensitive to customers demands and needs while selecting the product. An oversised t-shirt for a lean and thin customer is not a good idea. Similarly, if you are thinking of sending a food product to your customers make sure they are not allergic to particular ingredients. These small steps can go a long way in creating a great brand experience of your customers which they will value for a lifetime.

Let the gifts be relevant and useful

Needless to say, the gifts should be useful and relevant to the recipients. Things like calendars, writing instruments, coffee mugs, backpacks, water bottles etc. are some of the all-time favourites of companies and customers alike.

Do not compromise on quality

We understand that every company has a budget constraint when it comes to marketing. But make sure you buy the best product in that budget without compromising on the quality of the product. If the quality is bad, then the whole marketing effort to create positive branding for your company can become counterproductive. So, beware of cheap imitations and low-quality promotional products available in the market.

Be innovative

The market is full of innovative, affordable and good quality products. Make sure you partner with a supplier who stores and delivers innovative and attractive products to you on time.

One such company whom you can trust for all your corporate promotional products in Australia is My Promotional Products. Call them today or visit their website to see the array of wonderful products on offer.